Friday, April 13, 2007


More on Christian Moerlein Launch of OTR ALE

Wanted to add some details about the 5 day launch of CM OTR Ale.

On April 25 at 4 p.m., at 128 W. Elder St. in the Findlay Market Square, the door to the "Moerlein OTR Ale Haus" will open. Launching the 5-day festival celebrating OTR Ale.

For the past two years, the Christian Moerlein Brewing Company has been hand-crafting Moerlein Over-the-Rhine Ale to replicate beers brewed in OTR's Brewery District during the mid-1800's. The beer has been named to honor both the history of Over-the-Rhine's brewing heritage as well as the efforts of the people working toward the neighborhood's rebirth. Moerlein OTR Ale will be a permanent member of the Moerlein family of beers. For the first five days of the beer's existence, the only place to purchase Moerlein OTR Ale draft beer will be at the Moerlein OTR Ale Haus at Findlay Market.

Your second opportunity to try out the beer will be at Give Back Cincinnati's Mint Juleps on the Square event celebrating the Kentucky Derby on May 5th!

The five days of events will include the following:

All proceeds of beer sales will go toward the Brewery District's plan to sub-name McMicken Ave. "Brewer's Boulevard." Specifically, the money will be used for street signs and an Ohio Historic plaque honoring Over-the-Rhine's brewing heritage. Many of the remaining Nineteenth Century brewery buildings are located on or near McMicken. Information regarding the location of the remaining brewery buildings, Cincinnati's beer heritage, and the plans for "Brewer's Boulevard" will be available throughout the event. For patrons wishing to aid the effort with more than the purchase of beer, a $25 donation will buy an annual membership in the Brewery District Community Urban Redevelopment Corporation.

Commemorative Moerlein OTR Ale memorabilia highlighting the importance of the event will be available. This includes a limited number of commemorative pint glasses celebrating the beer's launch date and location.

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