Saturday, July 01, 2006

 

Fountain Square Logo

The new square now has a brand. I don't think the logo is going to excite people to the point of coming down, but I do think brands matter. It helps people be familiar with what you are advertising and just heightens overall awareness.

The logo itself I think looks great, and it will be interesting to see how they end up using it.



Another nice touch is that they went to Metaphor Studios, run by Ran Mullins. Based in OTR, they do great work and are a great community partner... great to see them involved in the square revitalization.

Comments:
That Logo doesn't really do much for me. Those shapes and colors in no way bring a Fountain or a Downtown Area to mind.

In fact, it looks broken to me. Maybe it is appropriate after all.
 
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