Tuesday, February 15, 2005


iPod Killed the Radio Star

Could iPod and Podcasting be the savior or the killer of radio? Just as Video changed the face of music in the 80's, and TIVO/DVR is transforming the way people watch TV, podcasting could change the way people listen to radio and who/what they listen to.

Podcasting simply allows you to download an entire radio show, and take it with you to listen when/where you want. A simple idea, but it may end up killing the big time radio machine, further diluting the mediums power the way MP3s changed the way people bought/listened to music. No longer would you have to listen to Rush Limbaugh, Sean Hannity or Al Franken on the radio. Now any Joe Blow could create a podcast that you could take with you. Certainly the most successful will be those that have a way to advertise, and you'll likely see the big radio hitters making their shows available online soon (if not already), but you'll no longer be confined to listen to the talking heads if they aren't giving you what you want. Certainly is interesting, and there are lots and lots of applications for it.

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