Saturday, January 22, 2005
Oh No! Christmas All Year Round
Not that I don't enjoy Christmas, but the news on Mix 94.1's ratings is my worst nightmare. Give Back held it's annual Food and Clothing Drive this past November 6th. And as a sponsor of the event, our team leads were advised to bring a radio and play Mix 94.1 at all drop off locations. Much to our surprise, almost 2 months before Christmas, and 4 weeks before Thanksgiving, Mix had gone to All Christmas All the Time! This seemed like a bad choice but based on the ratings results, looks like they understand how to run a radio station better than me! Now I fear we'll be having Christmas in July.... what's the threshold for too early to play Christmas songs?